Juul Labs, Inc. Antitrust Litigation

The Notice explains that the Court has allowed, or “certified,” a class action antitrust lawsuit that may affect you if you purchased e-cigarette products directly from Defendant Juul Labs, Inc. or any of its subsidiaries or affiliates, from October 5, 2018, to February 26, 2026. A copy of the Order certifying the Direct Purchaser Plaintiff Class can be found here.

Records show you are a member of the Class.

The Honorable William H. Orrick of the United States District Court for the Northern District of California is overseeing this class action. The lawsuit is known as In re Juul Labs, Inc. Antitrust Litigation, Case No. 20-cv-02345-WHO (the “lawsuit”). The individuals who filed this lawsuit are called the “Plaintiffs” and/or “Class Representatives” and the companies sued are called the “Defendants.”

Records show you are a member of the Class.

In a class action, one or more people (called class representatives) sue on behalf of all people who have similar legal claims. Together, all these people are called a class or class members. One court resolves the issues for all class members, except for those class members who timely exclude themselves (opt out) from the class.

The Direct Purchaser Plaintiffs allege Defendants engaged in an unlawful conspiracy to restrain trade, by which Defendants agreed to stop competing in the United States’ e-vapor market and divide up the market for Closed System E-Vapor Products in violation of federal antitrust laws, which substantially lessened competition.

The Direct Purchaser Plaintiffs also allege that as a direct and proximate result of Defendants’ anticompetitive conduct, prices for Closed System E-Vapor Products were raised, fixed, maintained, and/or stabilized at supracompetitive levels.

Defendants deny these allegations, deny that the agreement the Direct Purchaser Plaintiffs allege between Altria Group, Inc. and Juul Labs, Inc. existed, assert defenses to the Direct Purchaser Plaintiffs legal claims, and deny that they violated any laws.

No court has made any judgment or other decision of any wrongdoing by Defendants or that any law has been violated. More information about the claims and defenses raised in this lawsuit can be found here.

The Court has not decided whether the Direct Purchaser Plaintiffs or Defendants are right. By establishing the Class and providing the Notice, the Court has not decided and is not suggesting that Direct Purchaser Plaintiffs will win or lose this lawsuit. The parties have a chance to prove or disprove their legal claims and/or defenses. The Direct Purchaser Plaintiffs must prove their legal claims at a trial.

The Direct Purchaser Plaintiffs are asking for money for the Class members for Defendants’ alleged wrongdoings as well as attorneys’ fees and costs for Class Counsel.

No money or benefits are available now. The Court has not decided whether Defendants did anything wrong, and the Direct Purchaser Plaintiffs and Defendants have not settled the lawsuit. There is no guarantee money or benefits will be obtained in the future. You will be notified if money or benefits become available.

The Class includes all natural persons and entities in the United States that purchased any E-Vapor Products directly from Defendant Juul Labs, Inc. or any of its subsidiaries or affiliates, from October 5, 2018, to February 26, 2026. Direct Purchasers include consumers who bought JUUL products from the Juul.com website and entities who brought product through a direct purchasing agreement with JLI.

E-Vapor Products are electronic devices that deliver nicotine to a user by vaporizing a liquid nicotine solution. In a closed system, the liquid is contained in a pre-filled, sealed cartridge, pod, or tank. If you purchased any Closed System E-Vapor Product (i.e., any JUUL pods or devices) directly from JLI at Juul.com or through a direct purchasing agreement with JLI during the Class Period, you are included in the Class unless you opt-out.

A list of Closed System E-Vapor Products included in the lawsuit are available here.

If you are still not sure whether you are included in the Class, you may call the Notice Administrator’s toll-free number at 1-877-315-3871.

You do not have to do anything now if you want to keep the possibility of getting money or benefits from this lawsuit in the future. By doing nothing, you are staying in the Class. If the Direct Purchaser Plaintiffs obtain money or benefits in the future, you will be notified about how to get your share. If you do nothing now, you will not be able to sue or continue to sue Defendants—as part of any other lawsuit—about the same legal claims in this lawsuit. You will also be legally bound by the orders and judgments.

If you want to sue Defendants on your own regarding the same legal claims in this lawsuit or already have your own lawsuit against Defendants regarding the same legal claims in this lawsuit, and you want to continue with it, you need to ask to be excluded from the Class. If you exclude or remove yourself from the Class—sometimes called “opting out” of the Class—you will not get any money or benefits from this lawsuit even if Direct Purchaser Plaintiffs win at trial or there is a settlement. However, you may be able to sue or continue to sue Defendants on your own. If you exclude yourself, you will not be legally bound by the Court’s judgments in this class action lawsuit.

If you start your own lawsuit or continue with an existing lawsuit against Defendants regarding the same legal claims in this lawsuit after you exclude yourself, you will have to hire your own lawyer(s) for that lawsuit, and you will have to prove your legal claims. If you exclude yourself so you can start or continue your own lawsuit against Defendants, you should talk to your own lawyer soon because your legal claims may be subject to a statute of limitations, meaning that you may face a deadline after which you cannot sue.

To exclude yourself from the Class, you may mail a written request for exclusion, which includes the following:

1. Your name, address, telephone number, and email address (if any);
2. Your personal physical signature; and
3. A statement that you want to be excluded from the Direct Purchaser Class, such as “I hereby request to be excluded from the Direct Purchaser Class in In re Juul Labs, Inc. Antitrust Litigation.

The exclusion request must be mailed to the Notice Administrator at the following address, and be postmarked by June 13, 2026:

In re Juul Labs, Inc. Antitrust Litigation
Direct Purchaser Plaintiff Class
Notice Administrator
P.O. Box 4300
Portland, OR 97208- 4300

Please note per the United States Postal Service, mail may not be postmarked the day it is deposited in a mailbox or at a local post office. Postmarks occur when mail reaches a processing facility. To meet a postmark deadline, mail at least a week prior to a postmark deadline, get a manual postmark in-person at any post office, or send via Certified Mail.

You may also exclude yourself from the Class electronically here.

You cannot opt out (exclude yourself) by telephone or by email.

“Mass” or “class” requests for exclusion filed by third parties on behalf of a “mass” or “class” of Class members or multiple Class members where the opt out has not been signed by each and every individual Class member will not be allowed.

Yes, the Court has appointed Joseph R. Saveri of the law firm Saveri Law Firm, LLP as Interim Class Counsel to represent you and the Class for the purposes of this lawsuit. You may hire your own lawyer at your own cost and expense if you want someone other than Class Counsel to represent you in this lawsuit.

You do not need to hire your own lawyer because Class Counsel is working on your behalf. But, if you want your own lawyer, you can hire your own lawyer at your own expense. For example, you can ask them to appear in Court for you if you want someone other than Class Counsel to speak for you.

If Class Counsel gets money or benefits for the Class, they may ask the Court for an award of attorneys’ fees and expenses. You will not have to personally pay these attorneys’ fees and expenses. If the Court grants Class Counsel’s request, the attorneys’ fees and expenses will either be deducted from any money obtained for the Class or paid separately by Defendants.

Class Counsel will have to prove Direct Purchaser Plaintiffs’ legal claims at a trial. The trial has been scheduled for September 28, 2026. This date may change. During the trial, a Jury and the Judge will hear all of the evidence to help them reach a decision about whether Direct Purchaser Plaintiffs or Defendants are right about the legal claims in the lawsuit. There is no guarantee that Direct Purchaser Plaintiffs will win, or that they will get any money for the Class.

No. You do not need to attend the trial. Class Counsel will present the case for the Direct Purchaser Plaintiffs, and lawyers for Defendants will present on their behalf. You or your own lawyer may attend at your own expense.

If the Direct Purchaser Plaintiffs obtain money or benefits as a result of the lawsuit, and you remain in the Class, you will be notified about how to participate to receive money or benefits.

The Notice summarizes the lawsuit and the proceedings. You can get additional information from this website, by calling 1-877-315-3871, or by writing to the following address:

In re Juul Labs, Inc. Antitrust Litigation
Direct Purchaser Plaintiff Class
Notice Administrator
P.O. Box 4300
Portland, OR 97208- 4300

You may also contact Interim Class Counsel at the following addresses:

SAVERI LAW FIRM, LLP
Joseph R. Saveri
550 California Street, Suite 910
San Francisco, CA 94108

You may also access the Court docket in this lawsuit, for a fee, through the Court’s Public Access to Electronic Records (PACER) system at https://ecf.cand.uscourts.gov. To learn about PACER and register for a PACER account, go to https://www.Pacer.gov/. Once you have a PACER account, you can access and retrieve documents from the Court’s docket for the lawsuit at https://ecf.cand.uscourts.gov/cgi-bin/login.pl.

You can also access and retrieve documents from the Court’s docket by visiting the office of the Clerk of the Court for the United States District Court for the Northern District of California, 280 South 1st Street, San Jose, CA 95113, between 9:00 a.m. and 4:00 p.m., Monday through Friday, excluding Court holidays.

PLEASE DO NOT TELEPHONE THE COURT OR THE COURT CLERK’S OFFICE REGARDING THE NOTICE.