If you are in the United States and purchased e-cigarette products directly from Juul Labs, Inc. or any of its subsidiaries or affiliates, from October 5, 2018, to February 26, 2026, a class action lawsuit may affect your rights.
Welcome to the Juul Labs, Inc. Antitrust Litigation Class Notice Website.
- This lawsuit alleges that Altria Group, Inc. and Juul Labs, Inc. (“JLI”), along with Nicholas Pritzker and Riaz Valani, (collectively “Defendants”) violated antitrust laws by conspiring to restrain competition and entering into a transaction that substantially lessened competition in the market for Closed System E-Vapor Products. The lawsuit also alleges that as a direct result of Defendants’ anticompetitive conduct, those who purchased Closed System E-vapor Products paid higher prices than they would have absent Defendants’ anticompetitive conduct. Defendants deny these allegations and assert that they did not violate any laws and that the transaction at issue did not have anticompetitive effects or result in higher prices for Closed System E-Vapor Products. A copy of the Plaintiffs’ Complaint and the Defendants’ Answers are available here.
- Following these allegations, the Court has now certified the Direct Purchaser Plaintiff Class—a class of consumers that purchased E-Vapor products directly from Juul Labs, Inc. Direct purchasers include consumers who made purchases directly on the Juul.com website and entities who bought JUUL products through a direct purchasing agreement with JLI. A copy of the Court’s Order granting class certification is available here. The Class includes: all natural persons and entities in the United States who purchased E-Vapor products (JUUL pods or JUUL devices) directly from Defendant Juul Labs, Inc. or any of its subsidiaries or affiliates, from October 5, 2018, to February 26, 2026. Your claims may be excluded from this case, in full or in part, if the Court determines that some or all of your purchases are covered by an enforceable agreement to arbitrate or forum-selection clause.
- If you are a JUUL user who purchased directly from Juul Labs’ website and also purchased JUUL at retail, you may also be a member of a separate class action on behalf of indirect purchasers that is proceeding in the same lawsuit. If you choose to opt out of this class action, you will still be included in the indirect purchaser class action unless you separately opt out of that class as well. Conversely, if you choose to opt out of the indirect purchaser class action, you will still be included in this Class unless you separately choose to opt out. Information about the indirect purchaser class can be found here.
- Defendants have petitioned the United States Court of Appeals for the Ninth Circuit for appellate review of the Court’s order certifying the Class.
- E-Vapor Products are electronic devices that deliver nicotine to a user by vaporizing a liquid nicotine solution. In a closed system, the liquid is contained in a pre-filled, sealed cartridge, pod, or tank. E-Vapor Products means both the electronic devices and the pre-filled pods or tanks manufactured by Juul Labs, Inc. A list of Closed System E-Vapor Products included in the lawsuit are available here.
- The Court has not decided who is right or wrong. There is no money available now, and there is no guarantee there will be in the future. However, if you are a member of the Class described below, your legal rights are affected, and you have a choice to make now.
- The Direct Purchaser Plaintiffs in this lawsuit must prove their legal claims against Defendants at trial. If you do not ask to be excluded from the Class and money or benefits are obtained from Defendants, you will be notified about how to receive your benefits.
